House of Saint Brown
Good morning.
Today's Single Priority
This Week's Win
Decision Queue Waiting on you
Fast Links
Stripe
Railway
Vercel
GitHub
Shopify
SeedLegals
SSD Live
HOSB
SBC
API Health
Morning Briefing Copy to any AI to get instant context
Demo Setup
Venue Type
Live demo: The Mayfair Kitchen
Guest and Staff connect to the same live venue. Real menu. Real staff team. Real zones. No setup needed.
Pre-Demo Checklist
Opening Script Restaurant
Post-Demo Follow-Up Email
Demo History
No demos logged yet.
Real Numbers Only
Active Venues
0
paying subscriptions
Live MRR
£0
real revenue
Pipeline Value
£0
named contacts only
Target MRR
£29,940
60 venues at blended mix
Named Pipeline
Venue Type Contact Status MRR Next Action
Pricing Structure
Society
£499
per venue / month
Sovereign
£999
per venue / month
Enterprise
£10k+
bespoke / month
Relationship Intelligence
Legal Checklist
Capital Status
Paused by Design
Raise opens after first paying venue generates MRR. Target raise: £500K SEIS eligible. SEIS Advance Assurance to be filed at that point. No capital needed to reach proof of concept.
Target Investors When raise opens
Company Structure
Parent: House of Saint Brown Ltd. Holds HOSB, SBC, all current IP.
Operating brand: Social Society Dial. Trading under HOSB Ltd.
Planned: SSD Tech Ltd. Incorporate pre-Series A for clean cap table.
Stripe: Live. Receiving payments under current entity.
Backend: Railway (NestJS / Prisma / Neon). Frontend: Vercel.
Data Room Quick glance, meeting-ready
Open the full app (name pending, working title CLOSE / Rolodex)
Cap Table
Ownership: 100% Simon Smith. No investor equity issued.
IP: 100% proprietary, held at founder level. SSD trademark filed.
Advisors: Ruwan, SVP Sony, 1.5% growth share, 12mo cliff, 3yr vest, signed. Stuart, Head of Comms Amazon, 1% growth share, signed.
Investors: None yet. Dillon (Threadline Collective) declined, no SAFE signed, no funds received.
The Moat
Ownership: No co-founders, no dilution at source, full control.
Technology: £120K stack, built and live. Guest + Staff apps, one platform, real-time preference sync at arrival.
Market: £3.5 trillion hospitality industry, no direct competitor at this intersection.
Data: Every scan compounds proprietary guest intelligence. Network effect strengthens with each venue.
Barriers: Venue lock-in once staff are trained on it. Guest preferences travel across venues. House of Saint Brown credibility opens doors.
Facts at a Glance
Entity: House of Saint Brown Ltd (parent). SSD Ltd to incorporate, founder majority, at raise.
Product: Social Society Dial. B2B SaaS, hospitality operating system.
Real pipeline: Hakkasan Group, Toronto Hotel Group via Kirk. Warm, not yet signed.
Raise: Paused by design. Reopens post first paying venue. Target £500K, SEIS eligible.
Founder Fast Links
SeedLegals
Companies House
HMRC SEIS
Stripe Settings